ATHLETICS BRINGS BACK THE HORNET MARK AS SECONDARY LOGO

ATHLETICS BRINGS BACK THE HORNET MARK AS SECONDARY LOGO

The Sacramento State Athletics Department, in partnership with adidas, is bringing back the Hornet mark as the department’s secondary logo.
 
The mark, which is an illustration of a Hornet, made its debut during the 2000-01 academic year and was phased out prior to 2005-06. Despite the relatively short lifespan of the mark, it remained popular with fans and supporters throughout the years.
 
The current S logo, which has become synonymous for Sacramento State athletics, will remain the department’s primary mark. Director of Athletics Bill Macriss noted the brand refresh is a way of protecting the current mark while giving fans what they want in terms of the Hornet logo’s return.
 
“We have worked hard to enhance the department’s brand over the past decade, and we have no plans to update or replace the current S logo,” Macriss said. “However, we are also cognizant of the need to reconnect with alumni who have an affinity for the Hornet mark.
 
“We believe that utilizing the Hornet mark in a limited fashion will only strengthen our reach into the community and enhance our brand platform.”

The process included the collaboration of student-athletes, coaches, administrators and alumni offering feedback on the traditions of Hornet Athletics.
 
This fall, fans have already noticed Sacramento State teams incorporating the secondary Hornet logo on uniforms, hats and other paraphernalia. In addition, all athletics teams will showcase consistent colors, logos, lettering and numerals.

“Bringing back the Hornet as a secondary mark is exciting for our alumni, current student-athletes and entire student body,” Sacramento State Associate Athletics Director Markus Jennings said. “Our student-athletes have embraced the mark and have a great sense of pride with it now being incorporated back into the uniform combinations. This has been a great way to refresh the brand of Sacramento State Athletics.”

Fan apparel incorporating the Hornet logo will be coming soon to the new online Hornet Fan Shop.